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	<title>disappearing-ink &#187; art&amp;design</title>
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	<description>my design journey from print to pixels with a few random stops along the way</description>
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		<title>Test Drive: Pixelb.us</title>
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		<pubDate>Mon, 24 Aug 2009 15:23:54 +0000</pubDate>
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I know this doesn&#8217;t really apply here (in this city anyways) but imagine for just a minute that we live in a city with a relevant mass transit system. Why take the bus instead of driving? Well that&#8217;s easy &#8211; Save your time, energy, and resources by letting someone else drive. That is the premise for my newest project. Why would you have someone like me design your website or your logo for you? In one word? Efficiency. You will save time, energy, and resources (your money) by choosing a ...]]></description>
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		<title>Logos &amp; Branding</title>
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		<pubDate>Fri, 10 Jul 2009 18:09:33 +0000</pubDate>
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		<description><![CDATA[What is a brand?
Well, it’s more than just a logo&#8230;If you have established a brand then the logo is just the beginning. Branding is how  your customers connect with your business and how they relate your image to your products. Branding is the appearance and the design of all points of contact that the public has to your business.
You need to integrate your brand strategies throughout your business in every area whether in your store, online, or with printed media in their hand. A good brand strategy is the single most important ...]]></description>
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